Commercial Relationship Management Officer (Rivers) @ Wema Bank Plc
Job Description
Jobs in Rivers, Nigeria.
Job Overview
The Commercial Relationship Management Officer is a key member of the sales team responsible for developing and maintaining customer relationships, identifying, creating, and finalizing sales opportunities, and attracting both commercial and retail clients. The role also involves monitoring competitors’ strategies to stay ahead in the market.
Key Responsibilities
Sales Management:
- Implement the branch’s commercial sales strategy, tailored to local market conditions, to ensure sales targets are achieved. This includes having strong product knowledge, cross-selling, and staying up to date with market trends to optimize sales opportunities.
- Build and maintain relationships using excellent communication and interpersonal skills.
- Drive customer acquisition and increase volumes in the Bank’s commercial business through opening various types of accounts.
- Provide feedback to the sales team and product management regarding market conditions, new product development, and improvements aimed at growing small and medium-sized businesses and individual clients.
- Manage and nurture current commercial business relationships while pursuing new account opportunities.
- Present sales pitches to potential customers and engage in regular outreach activities.
- Promote a positive sales environment by educating clients on the Bank’s products and services.
- Convert service recovery situations into business opportunities to strengthen client loyalty.
- Visit clients and potential customers to assess their needs or promote the Bank’s offerings.
- Align sales efforts with marketing initiatives.
Risk Management:
- Identify acceptable lending risks aligned with the Bank’s risk appetite and aim to maximize profit from each transaction.
- Adhere to the Bank’s complaint resolution process to resolve issues, maintain service standards, and mitigate further risks or losses.
- Follow KYC policies and procedures to reduce the risk of fraud.
- Discuss loan terms and conduct collateral risk assessments to ensure compliance with the Bank’s policies.
- Ensure that all documentation in assigned portfolios is valid and complete.
- Follow the Bank’s policies and procedures.
Financial Management:
- Review and analyze financial statements, cash flow forecasts, and other complex financial reports to provide accurate assessments.
- Conduct prequalification assessments and analyze the financial conditions and risks of financing requests within the Bank’s credit culture, considering market and industry trends.
- Analyze financial statements and loan documents for new customers.
- Contribute to the growth of deposits, loans, and overdrafts to improve branch profitability.
- Assist Branch Managers in drafting deposit funding and credit proposal documents.
- Negotiate contracts with prospective clients.
- Respond to customer inquiries regarding credit terms, products, pricing, and availability.
Customer Service:
- Consistently uphold customer service standards to ensure high-quality service delivery.
- Log customer complaints, identify root causes, and address them at the source to prevent recurrence.
- Offer suitable products and services via the most effective channels to meet customer needs.
- Provide a differentiated customer experience through holistic needs analysis and consultations with key clients in portfolio management.
- Maintain consistent and frequent communication with clients to provide portfolio updates and guidance.
- Act as a problem solver by helping clients define investment criteria and addressing concerns during consultations.
- Follow appropriate processes and procedures when interacting with customers.
- Advise clients on financial services and resolve complaints.
- Engage customers on banking products and services.
- Onboard new customers and expand the client base.
People Management:
- Collaborate with branch peers to ensure effective support and service delivery.
- Foster a positive, proactive culture, meeting all safety and wellbeing compliance requirements.
- Lead by example, embodying the Bank’s values and adhering to corporate HR policies.
- Demonstrate strong leadership skills.
Qualifications:
- Education: A minimum of a First Degree in any discipline; additional qualifications are an advantage.
- Experience: 5 to 8 years of relevant experience in sales and marketing.
- Professional Certification: CIBN.
- Skills:
- Digitally savvy with excellent interpersonal and communication skills.
- Strong commitment to delivering outstanding customer service.
- Strategic thinking with the ability to analyze and solve problems quickly.
- Ability to work collaboratively with others and lead a team.
Source: From Company Career Portal/Other Job Boards.
