Digital Marketing Analyst

Analyst, Marketing
Abuja, Nigeria
October 22, 2024
Full Time Remote
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Job Description

Location:
Fully-Remote (Work from Home), 9 AM – 5 PM EST

Key Responsibilities:

  • Campaign Performance Tracking: Measure the performance of digital campaigns (impressions, clicks, email campaign performance, etc.) using HubSpot and Mailchimp, ensuring effective data tracking and analysis.
  • UTM Tag Tracking: Monitor and analyze UTM tags on the website to track traffic sources and campaign success.
  • Campaign Monitoring: Track and report on campaign performance, measuring engagement metrics and identifying areas for improvement.
  • Performance Dashboards: Maintain and update performance dashboards, providing actionable insights.
  • Cross-Functional Collaboration: Work with marketing, design, and content teams to align marketing initiatives with company goals.

Secondary Responsibilities (Preferred, but not essential):

  • Content Support: Assist with digital campaign execution, oversee posting schedules, and optimize content using AI tools, while adhering to brand guidelines.
  • Brand Consistency: Collaborate with the design team to ensure all digital assets align with the brand voice and design standards.
  • Asset Organization: Manage and organize raw content and digital assets for future campaigns.

What Success Looks Like:

  • Accurate Campaign Tracking: Track and analyze campaign metrics, including email performance and UTM tags, providing actionable insights for improvement.
  • Well-Maintained Dashboards: Keep dashboards updated with clear insights into campaign success and engagement.
  • Optimized Content: Support campaigns by ensuring content is optimized with AI tools and follows brand guidelines.
  • Organized Digital Assets: Ensure digital assets are well-organized for easy access and use across marketing initiatives.
  • Brand Consistency: Maintain a cohesive and consistent brand voice across all digital marketing campaigns.

Qualifications:

  • Experience: 2+ years in digital marketing, with a focus on analytics and performance tracking. Experience with HubSpot and Mailchimp is required.
  • Analytical Skills: Strong ability to analyze campaign metrics and performance data, including UTM tracking.
  • Communication Skills: Excellent verbal and written communication abilities, with experience working cross-functionally.
  • Detail-Oriented: Highly organized, with strong attention to detail in managing data and digital assets.
  • Tech-Savvy: Familiar with performance monitoring tools and dashboards, with the ability to extract actionable insights.
  • AI Tools Knowledge (Nice to have): Experience with AI tools for content optimization and automation is a plus.
  • Brand Management (Nice to have): Ability to ensure brand consistency across all digital marketing assets is a plus.

Opportunity:
If you are an analytical and detail-oriented Digital Marketing Analyst with a passion for tracking metrics, optimizing campaigns, and supporting content initiatives, we encourage you to apply. Join our client’s innovative team and contribute to impactful, data-driven marketing efforts.

Application Process:

To be considered for this role these steps need to be followed:

  • Fill in the application form
  • Record a video showcasing your skill sets

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