Manager, Marketing & Communications @GreenAfrica

Job Description

Manager, Marketing & Communications

Qualifications

• Bachelor’s degree in any related field
• Proven track record of developing and executing successful brand marketing  campaigns and initiatives
• Creative thinking and a keen eye for design, ensuring consistent brand aesthetics across various platforms
• Experience in managing media relations, PR activities, and crisis communication
• Solid understanding of digital marketing channels, social media platforms, and content marketing strategies
• Proactive and result-oriented mindset with the ability to work in a fast-paced, dynamic environment
• Excellent communication skills, both written and verbal, with the ability to articulate brand messages clearly and effectively

Job role

• Developing and implementing comprehensive brand marketing strategies to enhance brand visibility, recognition, and customer engagement
• Creating and maintaining a consistent brand identity and ensuring that all brand touchpoints align with the company’s vision, values, and positioning
• Collaborating with cross-functional teams, including Commercial Studios and Talent Management, to develop compelling brand campaigns and initiatives that resonate with the target audience
• Managing and overseeing all aspects of brand communication, including advertising, social media, content marketing, PR activities, and events
• Monitoring industry trends, competitor activities, and customer insights to identify opportunities for brand differentiation and market positioning
• Developing and maintaining strong relationships with media outlets, influencers, and industry partners to maximize brand exposure and secure positive media coverage
• Leading crisis management and reputation management efforts, ensuring effective communication during challenging situations
• Conducting market research and analysis to identify customer preferences, market opportunities, and emerging trends to inform brand strategies
• Collaborating with internal stakeholders to ensure consistent brand messaging and alignment across all departments and touchpoints
• Monitoring and analyzing brand performance metrics, track campaign effectiveness, and provide regular reports to senior management

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