Marketing Lead @ SunFi Technology Limited

Job Description

Jobs in Lagos, Nigeria.

About the Role

• We seek a Marketing Lead with 3+ years of experience developing and executing marketing strategies for consumer products.
• As the Marketing Lead, you will be responsible for overseeing all marketing activities, driving creative campaigns, and collaborating with cross-functional teams to drive business objectives.

Job Responsibilities 

• Marketing Strategy Development: Develop comprehensive marketing plans that align with the company’s overall business goals, identifying target audiences, and implementing effective strategies to reach them.
• Campaign Management: Create and manage marketing campaigns across various channels, including BTL, ATL, digital, and other relevant platforms.
• Brand Management: Act as a brand champion, ensuring throughout all marketing materials and communication, maintaining a strong brand image in the market.
• Also act as ‘brand police’ to monitor placement and use of branded material and adherence to guidelines.
• Market Research and Analysis: Conduct market research to identify customer needs, trends, and competitors, and leverage this data to make data-driven decisions and optimize marketing efforts.
• Trade marketing: Lead the planning and oversee the execution of field marketing activities to drive sales and brand visibility.
• Leadership: Lead, collaborate with, and motivate colleagues, fostering a collaborative and creative work environment that yields results. Championing SunFi culture and values.
• Managing not just internal collaboration but cross-collaboration across the organization to create value. Driving your professional development.
• Process Development: Building, documenting, storing, sharing, and training teams and the company on processes you develop or optimize.
• Public Relations (PR): Collaborate with the relevant teams to enhance the company’s reputation through effective communication and media relations.
• Partnerships and Collaborations: Identify strategic partnerships and collaborations that align with the company’s objectives, fostering mutually beneficial relationships to expand the brand’s reach.
• Analytics & Reporting: Track, analyze and report on the performance of all marketing activities, including ROI and recommendations for optimization.
• Budget management: Manage the marketing budget, ensuring optimal ROI on relevant spend.
• Market Insights: Monitor and report competitor activities and/or general market insights, with recommendations on how to address any existing risks or threats to the business.
• Company protection & regulatory compliance: Following regulatory, ethical, and company standards used in managing and developing the brand.

Leadership and People Development:

• Support efforts to collaborate with the company’s leadership to train SunFi talent.
• Supports the development of SunFi and Marketing Team OKRs and KPIs, including individual KPIs within the Marketing team.
• A focus on value creation for the company, not task orientation.
• Display and exercise business leadership practices within the company and with stakeholders.
• Support the recruitment, management, mentorship, and development of the Marketing team to innovatively and competently deliver the results required of the team.
• Responsible for performance management, training needs analysis and optimization of the team’s personnel.
• Evaluate, and where possible, build thought leadership within SunFi that enhances the company culture and values.
• Conduct weekly informal check-ins with all team members.
• These are unstructured scheduled meetings in which your team member and you can discuss areas of your interest, professional or personal.
• Emphasis should be placed on relationship-building
• Runs meetings on the Marketing team with the coaching and support of your Manager, and the Head of the department.
• Advocates for the SunFi culture including ensuring team members use video as much as possible during meetings.
• You must be exemplary.

Reporting:

• Responsible for structuring and communicating key feedback to Technology, Growth,
• Platform Finance, and other stakeholders
• Responsible for mastering the SunFi Technology SunFi Platform and Media Channels
• Responsible for Marketing reports on a daily, monthly, quarterly, and annual basis on performance, strategies, OKRs, KPIs, developments, challenges, and other key requirements
• Responsible for recommending and leveraging the right tools for reports and developing insights
• On-time, insightful, and value-added reporting on key metrics which can result in strategic decisions.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing, with at least 2 years in a lead position.
• Previous experience in B2C, trade, retail marketing and/or FMCG or marketing agency (with extensive field/BTL marketing and engagement of wholesale and retail partners) will be an added advantage.
• Proven track record of successful sales-driven marketing campaign development and execution.
• Master’s in Marketing or Business Administration is a plus
• Previous agency or fintech experience is a plus
• Experience reporting to and working with Senior Executives a plus.

Attributes & Skills:

• Market Research and Management Skills
• Excellent communication, presentation, and interpersonal skills, plus the ability to engage and influence stakeholders.
• Strong knowledge of digital marketing techniques and tools.
• Excellent communication, presentation, and interpersonal skills.
• Analytical mindset with the ability to use data-driven insights to make strategic decisions.
• Creative thinking and the ability to develop innovative marketing initiatives.
• Strong leadership and team management abilities, fostering a positive and collaborative work environment.
• Solid understanding of market research and competitor analysis.
• Proficiency in using marketing software and analytics tools.

Technology Skills:

• Technical knowledge of all of SunFi’s products & services/ General knowledge of products in the industry
• Technology experience with marketing analytics platforms and tools
• Demonstrated experience collaborating with Technology and Sales teams to build a better product and deliver delightful customer experiences
• Start-Up or Fast Paced environment experience
• Soft Skills and Collaboration Skills:
• Strong Emotional Intelligence
• Strong Collaboration skills
• Good decision-making skills
• Open-mindedness
• Proven Results Orientation
• Ability to think strategically
• Problem Solving skills
• Attention to detail
• Ability and willingness to learn
• Positive attitude
• Strong interpersonal skills and exceptional emotional intelligence (developed by working in similar or relevant roles)
• Ability to multi-task and take on additional responsibilities in line with the vision of the team
• Exceptional written and verbal communication skills, with the ability to communicate effectively with customers, SunFi employees, and outside service providers.

Benefits

• Comprehensive Family/Personal Healthcare
• Flexible Access to Salary and Employee Support Facilities
• Employee Solar Power Program
• Life and Career Coaching Masterclass
• Flexible Access to over 11,000 learning resources and opportunities
• Amazing colleagues and a great work culture
• Team Bonding and a chance to build a world-class Clean Energy FinTech!

Source: From Company Career Portal/Other Job Boards.