Marketing Manager
Job Description
Company Description
Eat ‘N’ Go Limited is a restaurant group on a mission to become the premier food operator in Africa. So far, our growing family consists of three international brands, Domino’s Pizza, Cold Stone Creamery & Pinkberry.
Eat ‘N’ Go limited officially started operation in August 2012 with the premier store at 4, Saka Tinubu Victoria Island, Lagos. Today, Eat N’ Go has over 200 stores (outlet) across Nigeria a and Kenya.
Job Description
- Developing marketing strategies for advertising new products
- Organizing promotional events and coordinating day-of deliveries and staffing
- Leading and training teams of Marketing Associates
- Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
- Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
- Identifying potential new markets and creating a plan to enter those markets
- Partnering with product development and buying teams to estimate product demand
- Brainstorming fresh advertising ideas with senior management
Qualifications
- Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting
- Proficient with marketing-related software programs
- A history of planning successful product launches and events
- Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
- Time management and organization skills for planning and executing both large and small marketing projects and initiatives
- Leadership skills to motivate team members and manage conflicts
- Analytical and problem-solving skills for coming up with ideas to increase demand for products and services
