Marketing Manager (Ceramics, Tiles) @ Ascentech Services Limited

Job Description

Jobs in Abuja, Nigeria.

Key Responsibilities

• Develop and implement comprehensive sales and marketing strategies to meet the company’s business objectives.
• Analyze market trends, customer needs, and competitive landscape to identify growth opportunities and adjust strategies accordingly.
• Create a corporate strategy and vision for the company
• Work on both ATL and BTL activities
• Participate and work on setting up of exhibitions and follow it up
• Work on social media and digital platforms periodically
• Engage with sales team to work on branding of distributor points
• Work on artwork changes as per needs, with innovation and engage with suppliers, etc
• Keep a tab on competition marketing trends
• Work on SEO to optimize
• Work on corporate presentation
• Work on new launches
• Lead and manage the sales team, setting performance goals and providing coaching and support.
• Oversee the development and execution of sales plans, ensuring alignment with overall company objectives.
• Monitor sales performance metrics and adjust data-driven strategies to achieve targets.
• Develop and oversee marketing campaigns to promote the company’s ceramic products, including traditional and digital marketing channels.
• Manage brand positioning and ensure consistency across all marketing materials and platforms.
• Utilize market research and consumer insights to guide marketing strategy and tactics.
• Collaborate with product development teams to align marketing efforts with new product launches and innovations.
• Analyze product performance, customer feedback, and market trends to optimize product offerings and marketing approaches.

Requirements / Qualifications

• Bachelor’s Degree in Business Administration, Marketing, or a related field. An MBA or equivalent advanced degree is highly preferred.
• Minimum of 10 years of experience in sales and marketing, with at least 3-5 years in a senior management role within the ceramics or Building Materials industry.
• Should have good commercial acumen
• Should be good in technology usage and Excel/ppt
• Should have relevant exposure
• Proven track record of developing and implementing successful sales and marketing strategies.
• Excellent communication, negotiation, and interpersonal skills.
• In-depth knowledge of market research, digital marketing, and brand management.
• Willing to go the extra mile

Source: From Company Career Portal/Other Job Boards.