Brand Manager @Henkel

Job Description

Your Role:

• Provide marketing insights and support for the local/sub-regional master plan.
• Lead all marketing, advertising, and promotional activities, ensuring alignment with respective budgets.
• Execute local campaigns and ensure consistent tracking and reporting of campaign and promotional results.
• Customize the Marketing Mix for each product to suit local market needs.
• Identify and assess market opportunities, developing customer roadmaps in collaboration with key stakeholders.
• Drive local innovation ideas in collaboration with regional and global counterparts.
• Oversee and support the execution of channel strategies at the local and sub-regional levels through channel marketing initiatives.
• Contribute to brand positioning and innovation development, implementing the innovation pipeline to ensure sustainable brand growth in the region.
• Coach and mentor local project teams to drive performance.
• Analyze competitor activities and provide actionable insights, even in the absence of comprehensive market data.

Your Skills:

• Degree in Marketing, Advertising, or Communications.
• Minimum of 3 years of relevant experience in brand management.

At Henkel, we value diversity and believe that the uniqueness of each individual is a key strength. We are looking for a team of individuals with varied backgrounds, experiences, personalities, and mindsets. Join us and bring your unique perspective to our team!

Source: From Company Career Portal or Other Job Boards