Growth & Marketing Lead (They/She/He) @Glovo

Job Description

Growth Strategy Definition and Execution

• Assist the Head of Growth in shaping the local marketing strategy and adapting the global playbook to meet local market needs.
• Lead the execution of local marketing efforts (both offline and online) and optimize content to achieve growth targets.
• Understand the local media landscape and determine the optimal mix of digital and non-digital investments to maximize user growth while maintaining the agreed-upon Cost of Acquisition (CAC).
• Identify and establish local partnerships to build brand awareness in Nigeria.

Analytical & Research Responsibilities

• Use your expertise in quantitative analysis and data presentation to understand user behavior, identify growth opportunities, and execute projects aimed at increasing user engagement.
• Collaborate with the Customer Research team to conduct qualitative research (surveys, focus groups, etc.) to understand the user base and gather valuable feedback.
• Track market trends and collect industry intelligence to stay informed.

Budget Management and Metrics Monitoring

• Manage the marketing budget for the country.
• Monitor key growth metrics and ensure appropriate visibility for all stakeholders (Head of Growth – Nigeria, General Manager – Nigeria, Regional Marketing Director – Africa, and HQ).

Project & Stakeholder Management Responsibilities

• Work cross-functionally with HQ Growth teams and oversee activities across all marketing channels.
• Lead the execution of cross-functional growth initiatives (e.g., product launches, new feature rollouts) by collaborating closely with local teams (Commercial, Content, Partner Operations, Operations, etc.) and HQ teams (Product, Pricing, CRM, Performance Marketing, Brand & Comms).
• Define and analyze success metrics for growth initiatives.
• Compile and present performance reports on marketing campaigns by collaborating with the analytics department and other teams (both HQ and local).
• Communicate updates and implementations clearly and meticulously to all stakeholders and teams.
• Build and maintain meaningful business relationships with key partners, media agencies, media outlets, and social media agencies.

What You Bring to the Role

• 3-5 years of growth experience in a leading consumer technology company, FMCG, media, or e-commerce sector, in a role with similar or larger responsibilities.
• Strong analytical skills and experience handling complex business challenges. Familiarity with analytical tools (Looker, PowerBI, SQL, etc.) is a plus.
• Proven success in driving business growth, defining investment strategies, and executing integrated marketing campaigns across digital and traditional channels.
• Excellent communication, presentation, and design skills, with the ability to convey complex concepts creatively and compellingly.
• A passion for continuous improvement and delivering value efficiently.
• Full proficiency in English.
• Proficiency with G Suite (Sheets, Slides, Docs) and/or Microsoft Office.
• Solid understanding of media channels, with the ability to track and report on key performance marketing metrics.

We Encourage Diverse Applicants

We recognize that individuals with diverse backgrounds, experiences, and perspectives bring unique value to the role. If you don’t meet all of the listed qualifications but are passionate about the opportunity, we encourage you to apply. We believe skills can be learned, and diversity drives innovation.

What We Offer

• 🌟 A rewarding equity plan that lets you own a share of the company’s success.
• 💪 Comprehensive private health insurance to support your well-being.
• 🍔 Monthly Glovo credits for food delivery, satisfying your cravings.
• 💳 Discounts through Cobee for transportation, food, and even childcare.
• 🏊 Discounted gym memberships to keep you active and energized.
• 🏖️ Extra time off, the flexibility to work from home twice a week, and the option to work remotely for up to three weeks a year.
• 👪 Enhanced parental leave and an office-based nursery.
• 🧠 Access to online therapy and mental health benefits.

At Glovo, we embrace diversity because it strengthens our teams, products, and culture. We believe the best ideas come from diverse minds, which is why we are committed to providing equal opportunities to individuals from all backgrounds, genders, races, abilities, ages, sexual orientations, and other unique characteristics that make you who you are. We encourage you to bring your authentic self to work in an inclusive environment where everyone’s voice is valued.

Feel free to include your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc.).

Source: From Company Career Portal or Other Job Boards